Josh is an experienced Amazon seller, running a successful 7 figure Amazon account that had just come out of its strongest Q4 yet. But despite the growing sales, Josh couldn’t shake the feeling that something was missing.

He had questions that kept him up at night:

• "Am I truly maximizing profitability, or is my ad spend eating away at my margins?"
• "How do I ensure my PPC campaigns don’t just drive sales but actually improve my rankings?"
• "Why do I feel like I'm running in circles with no clear way to manage all this data?"

His frustration peaked when he realized he was leaving money on the table. His systems weren’t telling him what was profitable at the SKU level.

Despite using multiple tools, he lacked the clarity to make data-driven decisions confidently.

And to top it off, his PPC campaigns were scattered—branded and non-branded keywords lumped together, making it impossible to optimize effectively.

Then Josh met Bernard.

In a presentation, Bernard walked Josh through a simple but powerful truth: the key to success isn’t about flashy new hacks or chasing quick wins—it’s about systems and processes.

Bernard showed him how to:

• Leverage tools like Sellerboard to track profitability down to the SKU level, ensuring every dollar spent on ads contributed to real growth.
• Segment PPC campaigns properly, keeping branded and non-branded targets separate to avoid misleading data.
• Optimize listings with strong SEO, high-converting product images, and well-researched keywords to lower costs and boost conversion rates.
• Use weekly systems for bid management, budget adjustments, and keyword harvesting, ensuring every campaign was fine-tuned for maximum impact.

But Bernard didn’t stop there.

He emphasized the importance of tracking KPIs like TACoS and profit margins, teaching Josh how to balance ad spend with organic growth without jeopardizing rankings.

The results were transformative. Within weeks, Josh was no longer guessing which campaigns worked.

He had clear insights, structured naming conventions, and a streamlined Trello board that allowed his team to track tasks effortlessly.

His profits grew, his stress dropped, and his business finally felt scalable. Josh's story isn’t unique—it’s the reality for so many Amazon sellers.

But the solution is clear: when you build the right systems, you don’t just manage your business—you take control of it.